Soccer Superstar Cristiano Ronaldo Partners With Binance to Launch NFT Collection

Portuguese professional footballer Cristiano Ronaldo has partnered with Binance to launch his first non-fungible token (NFT) collection.

As per a Tuesday press release, the collection, dubbed the CR7 NFT collection, will be available exclusively on the exchange’s NFT marketplace Binance NFT and will be the first of a series of drops featuring the football icon Cristiano Ronaldo. 

The NFT collection launches this Friday and will feature seven animated statues with four different rarity levels, “Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N).”

Cristiano Ronaldo is one of the most recognizable athletes in the world, having made a name for himself as one of the best players soccer has ever seen. At present, CR7 is playing for Manchester United in the English Premier League.

The launch is supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs, the press release said.

“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”

Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal. The 45 highest value CR7 NFTs (5 SSR and 40 SR) will be held for auction on the Binance NFT marketplace.

The auction will remain open for 24 hours, with NFTs awarded to the highest bidder. Bidding prices will start at 10,000 BUSD for SSR and 1,700 BUSD for SR. The remaining 6,600 NFTs (600 R and 6,000 N) will be offered on Binance starting at 77 BUSD for the Normal rarity.

Each rarity level will come with its own set of exclusive perks, including a personal message from Cristiano Ronaldo, autographed CR7 and Binance merchandise, guaranteed access for all future CR7 NFT drops, and more.

“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”

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