Azuki and Ambush Collaborate to Launch Web3-Inspired Capsule Clothing Collection
Leading non-fungible token (NFT) brand Azuki has joined forces with prominent Japanese streetwear brand AMBUSH to launch a limited edition capsule clothing collection celebrating traditional Eastern craftsmanship, AMBUSH’s signature minimalistic design, and Web3 culture.
The limited-edition collection’s capsules, including 1,000 PBT-enabled hoodies, 500 silver pendants, and 50 gold pendants, will drop on November 9 a.m. PT.
PBT is an Azuki technology standing for Physically Backed Token and ties a physical item to a digital token on the Ethereum blockchain. Azuki successfully experimented with its PBT last month and sold eight gold-plated skateboards for $2.5 million in total.
Modeled by American-Japanese pop star Mandy Sekiguchi, the Azuki x AMBUSH collection features four pieces: two hoodies and two pendants. The silver pendant is engraved with Azuki’s rally-cry IKZ (ikuzo, meaning “let’s go” in Japanese) on the inside, resembling an inkan stamp.
For the gold version, the pendant hosts a detailed sculpted dragon and IKZ engravement.
Geared by creators for creators, the two hoodies, available in the cloud and black colorways, deliver both minimalism and functionality. Made from premium cotton and cut to a perfect fit, the staple sees a red ink “IZK” stamp and mirrors the iconic AMBUSH moniker. Meanwhile, the collaborative pendants arrive in silver and gold.
The silver pendant takes the shape of a traditional inkan stamp with an Azuki dragon and “IZK” engravings (Japanese for “let’s go”). Meanwhile, the golden charm features a detail-sculpted tued dragon and a minimalistic inkan stamp design also featuring the Azuki rallying cry “IKZ.”
The collaboration is an homage to the deeply rooted commitment to design and culture that drives both brands. As per Zagabond, Azuki’s founder, “Azuki is proud to collaborate with AMBUSH to explore the intersection of varied subcultures and Web3 technology through the lens of fashion. AMBUSH is bold and innovative, and our collaboration reflects these shared values.”
Given the final price tag of Azuki’s 24k Golden skateboard and AMBUSH’s notoriety, the duo will release the collection as a raffle. On November 9 at 9 AM PST, Azuki will open entry spots on its website where users can pay with Ethereum (ETH) and select the items they hope to score. Winners will be selected on November 11th via airdrop.
Azuki made a strong choice with AMBUSH for its first fashion collaboration to see how its PBT will perform. The collab serves as an experiment on how blockchain can be used to verify authentic goods.
We won’t see the full benefit of PBT in action until the sweatshirts hit the secondary market. In short, time will tell how this added level of authentication affects resale prices.
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