Barbie Launches New NFT Collection In Celebration of Day of the Girl
In collaboration with Boss Beauties, Barbie is launching a new non-fungible token (NFT) collection to celebrate the International Day of the Girl.
The collection will consist of 15,000 items and will feature 250 profession Barbie dolls. The collection is aimed to encourage girls around the world to turn their dreams into reality.
What is Barbie x Boss Beauties NFT Drop
This year, Barbie aims to celebrate the International Day of the Girl in a big way. Together with Boss Beauties, the brand is launching a 15,000 NFT collection on the official Mattel Creations website.
Accordingly, the collectibles pay homage to the 250 professions Barbie dolls have held since the first products were released in 1959. From chefs to astronauts to soccer players, this release was created with one clear goal in mind: to show girls of all the world they know can be anything.
In addition to the launch itself, the two brands will donate $125,000 to the Barbie Dream Gap Project, which provides resources to educate and support girls. Another $125K will go to the Boss Beauties Foundation to provide scholarships and mentorships for young women.
“In celebration of InternationalDayOfTheGirl, we are partnering with
Boss Beauties on a new NFT collection & will jointly donate $250,000 to the Barbie Dream Gap Project & Boss Beauties Foundation to provide skills development, leadership opportunities & more to girls globally,” Barbie said in a tweet.
What is Boss Beauties?
Boss Beauties is a global women-led initiative creating opportunities for girls and women through cutting-edge collaborations including web3, NFTs and cryptocurrencies.
Consisting of 10,000 unique digital portraits of diverse and independent women, Boss Beauties’ first NFT collection sold out in 90 minutes. Each portrait of a woman in the brand’s signature NFT collections represents qualities aligned with the company’s mission to support young women in designing the lives and careers of their dreams.
NFTs feature women in roles such as astronauts, presidents, caregivers, CEOs, pilots, doctors, and superheroes. A portion of proceeds from Boss Beauties NFT primary and secondary sales go to support education and mentorship programs for women and girls around the world.
Notable owners of Boss Beauties NFT include Reese Witherspoon, Eva Longoria, Olympic track and field champion Allyson Felix, and NASCAR driver Julia Landauer.
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