Meta introduces Metaverse Experience in Africa

Meta introduces Metaverse Experience in Africa

Meta, the parent company of Facebook, Instagram, and WhatsApp, has unveiled the first Metaverse experience in Africa during a mixed-reality concert in Lagos, Nigeria.

The event, which went under the hashtag #FlexNaija, introduced designers to a thrilling new universe of possibilities in the Metaverse with three key entrance points intended to improve the dynamism and adaptability of the internet user experience.

Non-fungible token (NFT), Avatars, and Augmented Reality are the three entry points that would introduce creators to the future of social media by exposing them to the possibilities of expanding and monetizing their content as well as utilizing cutting-edge technology to boost engagement with their communities in the future.

The decision to begin Africa’s Metaverse adventure in Nigeria is strategic, according to Ms. Oluwasola Obagbemi who is the Communication Manager for Anglophone West Africa. Nigerian artists are a massive player in content production both in Africa and beyond, told the media at the event.

According to Obagbemi, Meta gave birth to the campaign that had been incubated earlier in the year in order to work with creators to improve the user experience for both creators and their communities.

“This campaign began with an incubator, during which our team met along with top Nigerian content producers from various areas to collaborate on ideas. Obagbemi said that Meta would not be able to create the Metaverse by itself. We’re suggesting that in Nigeria, the first people to create and collaborate on ideas should be the creators.

She said, “With NFTs, individuals can sell their digital collectibles; with avatars, people can have their own online profiles; and then there is the augmented reality, which some people call spark AR, with which people can interact with virtual reality.”

In October of last year, Facebook’s CEO Mark Zuckerberg declared that the company was changing its name to Meta and focusing on the metaverse. But after more than one year later and an investment of up to $15 Billion dollars, the company still hasn’t reached its early milestones. 

The Wall Street Journal reports that although Meta had high ambitions of reaching 500,000 members by the end of the year, it presently has less than 200,000 monthly active users on its Horizon Worlds metaverse platform.

Meta also launched its VR headset which costs around $1500, which the consumers found quite expensive to purchase. It still has a long way to go in order to conquer the metaverse.

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