DigiDaigaku’s Super Bowl Ad confused many, but Free NFTs sell for $700
There were few commercials for cryptocurrencies during this year’s Super Bowl, but there was one for an NFT-powered game with a QR code that gamers could scan to receive one of 10,000 free things. The process did not proceed as intended for many viewers, but those that were able to obtain the free NFT are selling it for hundreds of dollars.
Limit Break, a Web3 gaming company, claimed to have spent $6.5 million on an advertisement promoting a free Ethereum NFT mint for their DigiDaigaku anime-themed game project. The purpose of the permanent QR code in the center of the animated promotion was to allow users to generate and claim a free NFT for the game.
Sadly, a huge number of Crypto Twitter users complained that scanning the QR code only directed visitors to the Twitter account of Gabriel Leydon, the co-founder and CEO of Limit Break. Some visitors may not have noticed the initial site load before being redirected to Leydon’s Twitter feed because the website address encoded in the code redirects them there after a few seconds.
ThreadGuy, a fictitious Crypto Twitter user, claimed, “I dropped everything to watch the Super Bowl for a 30-second ad that was supposed to bring generational wealth from a free mint. and all I got was the opportunity to follow a mfer on Twitter.”
Others have described Leydon’s behavior as “engagement farming.” Others objected that the minting process wasn’t simple enough—users needed an Ethereum wallet to claim the NFT, thereby excluding crypto newcomers and mainstream viewers—while others alleged that Leydon tweeted the mint link before the commercial really aired.
Popeye, a pseudo-YouTuber, stated, “Dude really paid millions on a Super Bowl ad to leak the link on Twitter first and rug the mass public of their first NFT experience. “This could have been massive if it was a super easy onboarding process with no wallet creation etc.”
However, Limit Break appears to have distributed at least a portion of the 10,000 Ethereum NFTs promised for this DigiDaigaku collection, as these free NFTs are exchanging hands rapidly on secondary markets as the Super Bowl continues. Such complaints are prevalent on Crypto Twitter.
According to data from NFT market Opensea, DigiDaigaku Dragon Eggs NFTs were trading for over 0.5 ETH (about $750) shortly after the mint, despite the price fluctuating during the duration of the game.
During the halftime show, the floor price decreased to roughly 0.32 ETH (or $485), but it has subsequently increased to approximately 0.39 ETH (or $585). Since the airing of the advertising, 912 ETH (almost $1.3 million) have been traded.
The announced second wave of Dragon Eggs non-fungible tokens may be contributing to the price volatility. Users can be eligible for the second-chance mint by registering on the DigiDaigaku website, retweeting one of Leydon’s tweets, and obtaining one of the 5,000 additional NFTs being awarded. It is unknown whether these NFTs were included in the initial 10,000 or will be added to the total.