BMW Jumps on Metaverse and NFT Craze, Trademark Applications Show
Famous automobile brand BMW has filed a trademark application for the metaverse and non-fungible token (NFT).
The German vehicle giant is preparing to use the company’s logo on NFTs, according to brand lawyer Mike Kondoudis.
BMW Follows the Trend
The vehicle giant has filed a trademark application for metaverse and NFT, following in the footsteps of other brands. The company’s application includes downloadable multimedia files containing artwork, text, audio and video, as well as downloadable computer programs containing toy vehicles, vehicle parts and accessories.
These items can be used in augmented virtual reality environments. Users will have the opportunity to potentially simulate the operation of vehicles with VR tools.
The company branded its logo for online store services related to virtual vehicles, virtual vehicle parts and various accessories.
BMW has expressed intentions for its logo to span across collectibles such as virtual clothing, footwear, headwear and vehicles, while also indicating plans for downloadable virtual goods such as online environments and games.
BMW has previously released an NFT collection of engine roaring sounds at a sound museum in the OpenSea market. The collection was launched on the Polygon blockchain.
Other vehicle giants like Hyundai and Ford also filed trademark applications for metaverse and NFTs earlier this year.
As reported, Giant German carmaker Porsche has also dived into the Web3 world with the launch of its first NFT collection. The luxury sports car manufacturer plans to launch a 7,500-piece NFT collection based on the classic Porsche 911.
“This project is an additional element of our digitalization strategy. We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered,” Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT, said.
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