German Automobile Manufacturer Porsche Launches First NFT Collection in Web3 Push
Giant carmaker Porsche has dived into the Web3 world with the launch of its first non-fungible token (NFT) collection.
The luxury sports car manufacturer announced its move during Art Basel in Miami. The company detailed that the project is a 7,500-piece NFT collection based on the classic Porsche 911.
The NFTs will release early next year. To make this happen, Porsche has partnered with 3d artist Patrick Vogel and his studio ALT/SHIFT to create these designs.
Buyers select a core theme for their car: Lifestyle, Performance, and Heritage. Notably, purchases are limited to three per person. The owner can view the car in the virtual world from a rendering in Unreal Engine 5.
“This project is an additional element of our digitalization strategy. We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered,” Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT, said.
Finally, through this new virtual brand presentation, Porsche aims to expand the appeal of sports cars to coveted works in the digital world. To that end, while summarizing the aesthetics of the 3D visuals.
Lars Krämer, Porsche’s head of innovation and methods, said that the team “combines an exciting array of possible elements using Porsche heritage, typical Porsche elements, and modern lifestyle.” layers on a token-gated and creative journey. He also stressed that Porsche has set aside a certain amount of freedom so that owners can “allow their style and situational moods to flow into the visualization”.
“The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world,” said Detlev von Platen, a Member of the Executive Board for Sales and Marketing.
Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.
Porsche is not the only legacy brand that has embraced NFTs and Web3. Last year, Coca-Cola minted and sold NFTs while Nike released their Cryptokicks collection and became the most successful company with its NFT push.
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